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In 2020, the International Trademark Association (INTA) conducted a global survey of the views of young adults towards consumer brands. Specifically, the survey contacted consumers between the ages of 18 and 39 (the “Gen Z” and “Millennial” generations) in 10 nations (Brazil, Chile, Colombia, In...
There was a story today in Forbes Magazine titled “The Future Of Internet Shopping Might Not Be Home Delivery”. The article was about a Polish businessman named Rafał Brzoska, and while the story was interesting, one quote caught my attention. Long story short, Mr. Brzoska had a b...
The National Academy of Continuing Legal Education (www.nacle.com) recently invited Mark Peroff to create and present a seminar on international trademark rights. As Mark Peroff has done many times before, he gave a fantastic presentation that was very well received by those in attendance.
Last month, Mark Peroff discussed best practices for protecting valuable brands during his presentation at the 14th Annual International Seminar of MarkPatent.ORG on Intellectual Property Rights in Ahmedabad, India. Intellectual property rights should be viewed as an important strategic busines...
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